Product Manager · Merzigo
Experience
Product Manager with a path from media operations into product. I turn friction I see on the ground into strategy, roadmap, and Agile delivery — including Keyvod, Merzigo’s internal app for end-to-end media workflows.
Work experience
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Leading product strategy, roadmap, and execution for Keyvod — an internal web app that digitizes media production, broadcasting, and operational workflows across Merzigo.
- Defined and executed long-term product vision and roadmap aligned with business goals
- Anticipated needs of production, publishing, and operations teams; turned operational friction into high-impact features
- Bridged executive leadership, video production, publishing, and core operations around a shared product vision
- Scope and risk management; User Stories and Acceptance Criteria with daily engineering collaboration
- Tracked North Star metrics and KPIs; analyzed usage reports to measure impact and ROI
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Owned partner and platform account work while carrying operational depth into the transition toward a product-focused role.
- Partner account management and business development
- Prioritization and delivery follow-up with operations teams
- Systematizing field knowledge for the move into product
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Responsible for all operations at Solar Medya. With my team we ran agreements with 24+ TV channels, producers, and distributors, and managed hundreds of Facebook and YouTube accounts to generate platform revenue for partners.
- End-to-end operations leadership
- 24+ channel / producer / distributor partnerships
- Revenue-focused Facebook and YouTube portfolio management
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Built a Facebook-focused operation of 30+ people, owned training and algorithm adaptation, and with the team managed 20+ TV / producer / distributor deals and 200+ Facebook pages for partner revenue.
- Built and led a 30+ person Facebook operation
- Training, onboarding, and algorithm adaptation
- Scaled content/revenue ops across 200+ pages
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Managed TV series, film, and reality content on YouTube and Facebook channels; built skills in SEO, audience analysis, platform analysis, and data analysis.
- Digital channel content management (YouTube / Facebook)
- SEO, audience, and platform analysis
- Adobe tooling for content production support
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Adapted TV content for YouTube and Dailymotion using Adobe Premiere.
Skills
Certifications
- Conflict Management
- API & API Testing
- Me as a Leader
- Marketing: Copywriting for Social Media
- Time Masters
Education
- Anadolu University Bachelor’s · International Relations · 2019–2023
- Istanbul Arel University Associate · Mechanical Program · 2015–2017
For collaborations or hiring conversations, reach me on LinkedIn or email. See my shipped apps on Apps.